Personalized advertising for
linear and VOD.
Tolka ADS Personalized Advertisement Delivery System
The right message to the right person at the right time
Delivering the right content to your audience maximizes viewer interest, not least in terms of ad conversion rate. Tolka ADS combines Content Insertion and Advertisement Targeting into a single high-efficiency solution.
Content Insertion is an automatic system that allows broadcasters to insert relevant and localized advertising for audiences across different regions. It automatically preschedules and splices the content in advance to transmission, ensuring frame-accurate insertion. The substitution history can be logged for future reference.
Advertisement Targeting helps advertisers deliver their content to a target audience based on viewer age, gender, and behavior profiles. Advertisers increase their conversion rate and can also build audience databases with this system. Audiences gain a more enjoyable watching experience with and useful information more likely to match their interests.
Video Insertation
- Segments from one or more compressed program streams can be substituted with alternative content.
- Time and duration can be precisely specified.
- Commercials can be tailored to different demographic group.
- Integrates with existing playout automation systems.
Embedded
- EPG-based ad scheduling.
- Coupon advertising with banner/ sticker/ coupon wallet.
- Viewer profiles based on content categories and groups.
- Centralized management server.
The right message to the right person at the right time
Delivering the right content to your audience maximizes viewer interest, not least in terms of ad conversion rate. Tolka ADS combines Content Insertion and Advertisement Targeting into a single high-efficiency solution.
Content Insertion is an automatic system that allows broadcasters to insert relevant and localized advertising for audiences across different regions. It automatically preschedules and splices the content in advance to transmission, ensuring frame-accurate insertion. The substitution history can be logged for future reference.
Advertisement Targeting helps advertisers deliver their content to a target audience based on viewer age, gender, and behavior profiles. Advertisers increase their conversion rate and can also build audience databases with this system. Audiences gain a more enjoyable watching experience with and useful information more likely to match their interests.
Video Insertion
- Segments from one or more compressed program streams can be substituted with alternative content.
- Time and duration can be precisely specified.
- Commercials can be tailored to different demographic group.
- Integrates with existing playout automation systems.
Video Replacement
- EPG-based ad scheduling.
- Coupon advertising with banner/ sticker/ coupon wallet.
- Viewer profiles based on content categories and groups.
- Centralized management server.
How it works?
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Tolka Programmatic Advertising
Tolka’s programmatic ad solution automates the traditional buying and delivery of ads during live television programming.
Marketers can use programmatic advertising to buy live TV inventory and track campaigns through multiple platforms, bringing together media execution both online and offline. Our programmatic advertising solution modernizes and streamlines the manual steps involved in purchasing linear TV ads.
AUDIENCE TARGETING
Tolka uses multiple options for audience targeting:
