How You Can Sell More Targeted Ads With Less Effort & Boost Ad Revenue
How You Can Sell More Targeted Ads With Less Effort & Boost Ad Revenue Tolka Highlights From IBC Including an Efficient Way to Use Your Set-top Boxes
Did you make it to IBC this year?
One thing we heard from folks we talked to during the show is that if you’ve got set-top boxes – whether you’re an OEM, broadcaster, orsatellite operator – you want to do everything you can to monetize them.
There’s a simple solution that doesn’t require staffing, hours of your time, or upfront costs.
You can use automation to insert relevant ads into programming via set-top boxes. Ads can be targeted based on demographics, location, and more. You can also use it to measure your audience in a way that’s affordable and accessible to even small and LPTVsmall stations.
It’s called Programmatic Ad Delivery Software (ADS Programmatic), and it’s a highly efficient way to fill open avails, give your advertisers accurate audience metrics, and maximize your ad revenue.
A client of ours that’s a prominent broadcaster in Indonesia found that the additional revenue they generated from filled avails using ADS Programmatic completely offset the cost of the new set-top boxes they had recently transitioned to.
If you’re a broadcaster,satellite operator, or cable distributor, we can collaborate with you and your set-top box manufacturer to get ADS Programmatic added to your broadcasts.
If you’re an electronics manufacturer, this cutting-edge solution can work for new or existing set-top boxes. Even if your boxes don’t have an internet connection, we can create a customized software solution, called ADS Personalized.
Here are two other highlights from the Tolka booth at IBC…
If you’re interested in bringing your signal to more of your subscribers’ phones and tablets,Our TV AnyWhere is an easy way to get more viewers and monetize your content on mobile – without the risk of being co-opted by non-subscribers. It can be custom configured based on how available the internet is to your subscribers, the type of content, and your specific security requirements.
If you want to add ATSC 3.0 features to your set-top boxes, dongles, and televisions, take a look at our ATSC 3.0 TV Software Stack. It not only allows you to bring a whole new, in-demand suite of features to your consumers, but also gives you new monetization capability that can provide you with a quick return on your investment. It even opens up the possibility for you to work toward getting your device US NEXTGEN TV certified.
Interested in finding out more? The first step for all of these options is to talk, figure out your needs, and come up with a plan.
Book a meeting to find out how easy it is to get started.
