New Guide: The Top 5 Myths That Are Keeping You From Selling More Ads Easily & Efficiently

If too many of your ad avails go unfilled because of the time and effort it takes to fill them, the lost ad revenue is like money slipping down the drain.

Fortunately, you no longer need to miss out on additional revenue. There are new possibilities for selling ads that smart broadcasters, pay tv operators, and device manufacturers are capitalizing on. 

You can connect to ad networks, take full advantage of your ad space, and generate additional revenue using programmatic advertising software that work for both over-the-air programming and set-top boxes. 

At Tolka, we’ve put together a guide that breaks down commonly held myths about modern ad sales and explains how you can combine new programmatic advertising technologies with the traditional broadcasting ad space for a lucrative combination. 

GET THE GUIDE

The Top 5 Myths That Are Keeping You From Selling More Ads Easily & Efficiently

A Guide for Broadcasters, Pay TV Operators, and Device Manufacturers Looking to Take Advantage of Programmatic Ad Networks

In the guide, you’ll discover how…

• Device manufacturers can offer more value and features in even the most basic set-top boxes and TVs – without an internet connection
• Terrestrial broadcasters, satellite operators, and cable distributors are able to take advantage of programmatic ad networks, even when other new ad options won’t work for you
• The process for automating ad sales and placement works for both over-the-air programming and set-top boxes
• You can use new technology to gather basic audience metrics and effectiveness data affordably
• To sell even the most difficult-to-fill avails with little to no staff time or resources

You won’t want to miss finding out how new technology gathers ad effectiveness metrics that you can provide advertisers about how well their ads grab the attention of the target audience.

Get your copy of the new guide now.